**Privacy Policy of Mystifi AI**
This privacy policy (“Policy”) explains how Mystifi AI and its subsidiaries (collectively, “Mystifi AI”, “we”, “our” or “us”) collect, use, disclose, and safeguard the personal information that you or a third party may provide. We have adopted this Policy to affirm our commitment to maintaining the accuracy, confidentiality, and security of your personal information. Providing personal information or authorizing a third party to disclose personal information to us signifies your consent to Mystifi AI’s collection, use, and disclosure of personal information in accordance with this Policy.
For the purpose of this Policy, “personal information” means information that can identify an individual directly or through other reasonably available means. “Personal information” does not include information that is used for the purpose of communicating or facilitating communication with an individual in relation to their employment, business, or profession. Notwithstanding anything to the contrary herein, the meaning of “personal information” shall be interpreted in a manner that conforms with the minimum requirements of applicable privacy legislation.
---
**SCOPE AND PURPOSES**
This Policy applies to personal information processed by us on the websites [https://www.mystifi.ai](https://www.mystifi.ai) and [https://app.mystifi.ai](https://app.mystifi.ai), the services offered via these websites, and our related online and offline offerings. To make this Policy easier to read, our websites, our services offered via the websites, and our related offerings are collectively called “Services.”
We identify the purposes for collecting personal information at or before the time it is collected. We will not collect, use, or disclose your personal information without your informed consent, unless required or permitted to do so by law.
At Mystifi AI, we collect and use personal information so we can:
a) Provide, maintain, and improve our Services, which includes using the information to verify your identity, process payments, allocate resources, and otherwise run and manage our business in the ordinary course;
b) Provide information to our employees, contractors, and affiliates to allow them to perform Services on our behalf, including the provision of personal information to service providers engaged by us;
c) Send you newsletters or other marketing communications to which you have subscribed or may be interested in;
d) Comply generally with privacy laws and all other applicable regulatory requirements;
e) Understand the demographics, interests, usage patterns, and other characteristics of users and track and analyze trends and patterns, including through the aggregation of personal information;
f) Administer surveys, contests, draws, and raffles;
g) Offer you tailored content, including advertisements and promotions; and
h) Assist you when you contact our customer support services, including to direct your questions to appropriate individuals, investigate and address any of your concerns, and improve and monitor our customer support responses.
We may also use your personal information for purposes that are otherwise consistent with the terms of this Policy or that are permitted or required by law and for purposes for which you have otherwise provided consent.
---
**CHANGES TO THIS POLICY**
We may revise this Policy from time to time at our sole discretion. If there are any material changes to this Policy, we will notify you and require you to accept them before you can continue to use the Services.
---
**PERSONAL INFORMATION WE COLLECT**
The categories of personal information we collect depend on how you interact with us, our Services, and the requirements of applicable law. We may collect information that you provide to us directly; information we obtain automatically when you use our Services; and information from other sources such as third-party services and organizations, as described below.
**a) Information you provide directly:**
- Your contact information, such as your name and email address, when you create an account.
- Payment information and details associated with your purchases, although we do not store payment card information directly.
- Information provided for surveys, sweepstakes, or contests.
**b) Information we collect automatically:**
- Internet protocol (IP) address, user settings, cookie identifiers, mobile carrier, browser/device information, and location data.
- Information regarding your interactions with our Services, such as pages visited, content engagement, and usage patterns.
**c) Information from third-party services and organizations.**
---
**HOW WE USE YOUR PERSONAL INFORMATION**
Mystifi AI uses your information for various purposes, including providing our Services, administrative purposes, and marketing purposes:
**a) For business purposes:**
- Managing your accounts and information;
- Providing access to areas, functionalities, and features of our Services;
- Responding to customer or technical support requests;
- Communicating with you about your account and changes to our policies;
- Processing your payment information for products or services purchased.
**b) For administrative purposes:**
- Detecting security incidents, protecting against malicious or illegal activity;
- Measuring engagement and improving our Services;
- Developing new products or services;
- Ensuring internal quality control and safety;
- Enforcing our agreements and complying with legal obligations.
**c) For marketing purposes:**
- Providing you with tailored content and advertisements;
- Conducting surveys, contests, and similar promotions.
---
**HOW WE DISCLOSE YOUR INFORMATION**
We may disclose your personal information to third parties for business purposes, including:
**a) Third-party service providers:**
- Service providers offering IT support, hosting, payment processing, and related services.
- Business partners providing products or services you’ve requested.
- Affiliates of Mystifi AI for administrative purposes or to supplement the Services provided.
- Advertising partners to deliver personalized advertisements via tracking technologies like cookies.
**b) Law enforcement or external parties, if required by law:**
- In response to legal processes such as subpoenas or court orders;
- To protect the rights, safety, or property of Mystifi AI, its users, or others;
- To investigate fraud or illegal activities.
---
**YOUR PRIVACY CHOICES AND RIGHTS**
Your privacy choices and rights are subject to applicable law. These rights may include:
- Access to personal information processed by us;
- Request corrections or updates to inaccurate or outdated personal information;
- Request the deletion, anonymization, or blocking of your personal information;
- Withdraw consent to processing, with the understanding that certain features of our Services may become unavailable;
- Object to the processing of your personal information;
- Request a portable copy of your personal information.
You may contact us to exercise any of these rights.
---
**SECURITY OF YOUR INFORMATION**
We take steps to ensure that your information is treated securely and in accordance with this Policy. Unfortunately, no system is 100% secure. By using our Services, you agree that we may communicate electronically regarding security, privacy, and administrative issues.
---
**INTERNATIONAL DATA TRANSFERS**
All information processed by us may be transferred, processed, and stored in any country where we or our service providers operate, including the United States. We ensure that such transfers comply with applicable privacy laws.
---
**RETENTION OF PERSONAL INFORMATION**
We store the personal information we collect for as long as necessary to fulfill the purposes for which it was collected, including to provide Services, resolve disputes, establish legal defences, conduct audits, and comply with applicable laws.
---
**SUPPLEMENTAL NOTICE FOR INTERNATIONAL USERS**
**a) California Residents (CCPA):**
You have the right to request access to the categories of personal information we collect, request deletion of personal information, and opt out of the sale of personal information.
**b) European Union Residents (GDPR):**
You have the right to access, correct, or delete personal information, as well as object to or restrict the processing of your data.
**c) Nevada Residents:**
You have the right to opt out of the sale of personal information by contacting us.
---
**THIRD-PARTY WEBSITES/APPLICATIONS**
Our Services may contain links to third-party websites or applications. We do not control the privacy practices of these websites and encourage users to review their privacy policies.
---
**CONTACT US**
If you have any questions about our privacy practices or this Policy, or to exercise your rights as detailed in this Policy, please contact us at:
**Email:** support@trendoutletbrands.com
---
Let me know if any further changes are needed!